The Armoury

The Armoury was founded in Hong Kong in 2010 by Mark Cho and Alan See. It was born from our passion for classic styling and our interest in telling the stories of truly exceptional artisans and their products. The Armoury is our response to today’s trend of insubstantial, lifeless products that are too often masked by expensive advertising.

The Armoury is a menswear brand that believes in design, craftsmanship and personal style. We are rooted in classic tailoring but with the modern man in mind. We are passionate about what we sell, sourcing special items the world over as well as creating our own distinctive products with exceptional craftsmen and factories. The Armoury’s curated selection includes an extensive range of custom and bespoke offerings.

Our stores in Hong Kong and New York regularly host outstanding tailors, shoemakers and other craftspeople for customers who want not only excellence, but also something unique.

Our goal is to help men develop their own personal style and build a wardrobe that truly expresses themselves.